Crossroad Communications

Strategic communications for stakeholder
engagement, risk and change management

Resources

Recommended reading on decision and behavioral sciences:

Mental Modeling Approach: Risk Management Application Case Studies

Authors: Wood, M.D., Thorne, S., Kovacs, D., Butte, G., Linkov, I.

  • Mental Modeling provides an easy-to-read, user-oriented introduction to mental models research and Mental Modeling Technology™
  • Mental models are powerful influences human behavior. The book offers insight from the developers and most experienced application
           professionals of a widely proven methodology for understanding and influencing human judgment, decision making and behavior
  • The case studies show examples of the methodological concepts in their application context. It is one of the most comprehensive collections of
           cases focused on government needs of any similar qualitative analysis approach. Finally, it presents an introduction to software tools and tutorials
           that enable readers to use the approach for their own research needs
by Daniel Kahneman
Two systems drive the way we think and make choices, Daniel Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent.

Client Vignettes

Improving Employee Alignment: The Hong Kong-based president of the Pacific division of a major U.S. company wanted to achieve employee alignment with the new corporate vision quickly and cost-effectively. Conventional internal communication methods and messages were not working. 


Leading the Way in Health and Safety Performance: The Chamber of Mines of South Africa wanted to significantly improve the industry’s occupational health and safety (OH&S) performance. More than two decades of prior investment and effort into technology transfer in the workplace) had not produced satisfactory results in that it was not used, safety performance did not improve, or safety performance declined. Yet, leaders remained convinced that technology transfer was the optimum means for improving OH&S performance.


Pandemic Influenza Communications PreparednessBased on its experience of successfully completing several similar projects, Decision Partners was asked to help design and facilitate the development of PHAC’s Pandemic Influenza Strategic Risk Communications Plan.


Research-Based Communications to Improve Retention of Talented Professionals: Over the course of a year, Decision Partners conducted two mental models research projects for IBM. The purpose of the research was to determine sales representatives’ needs, issues and concerns regarding the company’s new global incentive program and to improve internal communications associated with the program.